
The Branding Process Explained
There is method to the madness—let’s demystify it.
This guide walks you through the full Iconic Details branding process, from discovery to integration. If you've ever felt overwhelmed, fragmented, or unsure of what comes next, this guide is your roadmap.
Inside, you’ll learn how to think like a creative director, stay focused through each phase, and avoid wasting time or money chasing the wrong details out of order.
Whether you're starting fresh or rebranding a business that’s outgrown itself, this guide will help you understand how to build something strategic, symbolic, and iconic from the inside out.
The Branding Process Explained
There is method to the madness—let’s demystify it.
This guide walks you through the full Iconic Details branding process, from discovery to integration. If you've ever felt overwhelmed, fragmented, or unsure of what comes next, this guide is your roadmap.
Inside, you’ll learn how to think like a creative director, stay focused through each phase, and avoid wasting time or money chasing the wrong details out of order.
Whether you're starting fresh or rebranding a business that’s outgrown itself, this guide will help you understand how to build something strategic, symbolic, and iconic from the inside out.
Includes:
Overview of the 4 key phases: Discovery, Support, Creation, Integration
Checklists and questions for each stage
Prompts for evaluating your team, offers, and assets
Instant PDF download
Created by identity strategist Lola VonRoda