As the founder of Iconic Details, I consider myself an identity-focused brand strategist. With over a decade of business and brand experience, I’ve mastered the process and offer a unique approach I call “Personified Branding.” It’s customized, uncategorical, personified, and inspired by the client as my muse.

I’ve worked with over 70 companies and iconic authorities to launch, refine, and enhance their brands. I don’t seek industry awards but rather lasting relationships with clients where their success is my success.

For me, branding is something to be and not something to do. It’s a lifestyle or company culture that’s conscious, intentional, and symbolic. It’s a code of conduct with the same integrity a knight uses to swear his oath.

There is nothing templated, archetypal, or packaged about my work. Every company and individual is unique and, therefore, deserves customized services and support.

When launching my business and brand, I built everything from the ground up. People would ask me “Who designed your logo?” or “who designed your website?” and the answer was always, “I did.”

It took a business coach to tell me I was running an agency. All the “friends” who were coming to ask me questions were in fact “Clients,” and all the people I was connecting them with were “Vendors.” Like a creative general contractor, I had relationships and connections to subcontractor specialists and I was the GC overseeing the project. From intention to integration, I was getting things done! It was my logo sketches we had digitized. My creative direction that gave photographers inspiration for location, wardrobe, shot-lists, props, and final photo selection. It was my UX and wire-framing we gave website developers to build. It was how I ran my business that others wanted to adopt into their own processes and procedures. Eventually, the subcontractors who were regularly brought onto projects developed into my A-Team, and the rest is history.

There are many in my industry, so why choose me!?

What I bring to the table others don’t is my keen intuition, attention to detail, passion for symbolism, and iconic aesthetic. I really do have a freak-factor ability to see what makes an individual or company “ICONIC.”

For me it’s about honoring the integrity and aesthetic of you, your business, and your brand. It’s never just another “project”-- it’s your authority, credibility, and legacy we are building. I don’t take that lightly.

It took the life-altering question of “Are you living by default or design?” to change my life and in this context I’d like to ask you “Is your branding by default or design!?”

#TRUTHBOMB: Even if you think you don’t have a brand, YOU DO!

It’s not being intentionally curated.

Why leave your identity and legacy to chance when you have the opportunity to curate it!?