Hello & Welcome!

I’m Ashley Roda, founder & CEO of Iconic Details.


Branding is something to BE, not something to do.

Life is meant to be lived with iconic DETAILS.

When in doubt have FUN till it’s no longer fun!


Assess your current brand and style

with a 360* perspective.


Evaluate the fundamentals of your brand:

Identity, Image, Message and Marketing.


Score your brand 3 C’s:

Consistency, Cohesion & Charisma.


Reflect & plan your next action steps.