ABOUT
Identity Sanctuary & Branding Studio
Values
Iconic Details is an
Identity Sanctuary
committed to:
TRANSFORMATION ~ To rework your being and fully embody your iconic essence.
ICONIC IDENTITIES ~ That are authentic, self-defined, and honored, allowing you to live your ultimate truth.
KNOWING ~ With intuitive certainty who you are.
INTEGRITY ~ That's unshakable in upholding your values and standards with pride.
PERSPECTIVE ~ Offering an outside eye and soulful witnessing so you can navigate life and business with intoxicating clarity.
CHOICE ~ And the permission to say, I choose me.
&
Iconic Details is an
Branding Studio
committed to:
PERSONIFIED BRANDING ~ That's inspired by you as our muse.
SYMBOLIC INTENTION & STRATEGIC DETAILS ~ That amplify the deeper meaning of your purpose and passion.
SYNERGISTIC COLLABORATION ~ To create results greater than our individual minds could have ever imagined.
HONEST COMMUNICATION that’s bold, blunt, truth bombs expressed with good intention and whole hearted empathy.
A WHOLISTIC APPROACH ~ Supporting clients from intention to integration.
APPROACHABLE LUXURY ~ Through service and an experience that has clients feeling fully supported, pampered, and well hosted.
Vision
Life by DESIGN
Mission
Iconic Details is an identity sanctuary and branding studio dedicated to choosing life by design.
We support businesses and iconic authorities as they navigate their next level of success.
✨ AS A SANCTUARY: We hold space for identity transformation, guiding clients as they refine, infuse, and honor their iconic essence ~ stepping into a new way of being with intoxicating clarity.
✨ AS A STUDIO: We design strategic brand identities and elevated customer experiences, creating brands that become a way of life allowing clients thriving with inspired certainty.
From intention to integration: We see you, We get you, We've got you.
Meet The Team
United by Synergy, Bonded by Choice.
Our team embodies the spirit of the knights of the Round Table, coming together as equals with unmatched talent, unwavering loyalty, and a steadfast commitment to a moral and ethical code of conduct in the business world.
Just as the knights upheld principles of honor and integrity, we are dedicated to fostering a collaborative environment where each member’s contributions are valued and respected.
FOUNDER & CEO | Identity & Brand Strategist
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In 2016, a palm reading by Linda Bard revealed my calling:
"You are a visionary woman of influence and creativity who inspires and engages others to heal their visibility wounds and claim their place in the spotlight."
For years, I diluted my gifts—my freak factor—into traditional offers, unsure how to fully own them.
My journey began in image consulting and wardrobe styling—helping leaders, speakers, and business owners dress like their life depended on it. But time and time again, I heard:
"Lola, you see me. You get me. Can you help with…?"
Logos, websites, design, strategy—I was already doing it. It took a business coach to point out what was obvious to everyone else: I was running a branding studio.
But branding was never just about visuals. It was always about identity.
I built Iconic Details to help people find an identity that could never be stripped, dumped, fired, or diluted—only refined, infused, and honored over time.
Because branding isn’t something you do—it’s something you become.
OPERATIONS DIRECTOR
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Founder of: The CEO of Simplicity
Ronii is my other half, soul-sister, and human I could not live without. Ronii helps me with everything from brainstorming, simplifying systems, calming my calendar chaos, to scoping and invoicing for clients. With years of experience she is an iconic business manager and strategist helping business owners find relief, success, and freedom through simplicity. She believes business isn't hard, we make it hard, and using her CEO of Simplicity philosophy and framework, her mission is to get people out of overwhelm and into flow by simplifying and prioritizing their mile-long to-do list. Her process is to inventory, prioritize, and streamline so that you can work on the things that matter to you. Ronii has her MBA from The Citadel in Charleston, SC, and has sat at every chair at the conference table giving her a holistic understanding of how businesses work. In addition, she has a list of accomplishments including 40 Under 40 and Most Influential Woman in Business.
CREATIVE DIRECTOR
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Stephen and I met in a designers incubator program. What was suppose to be a 30min zoom call turned into a deep hours long conversation quickly realized the genius in one another and how synergistic our minds collaborated.
We truly amplify one another in the most magical way. A seasoned designer with over two decades of experience in branding, storytelling, and typography, Stephen collaborates with Iconic Details and brings his wealth of knowledge to the table.
He is the genius designer who created our iconic phoenix.
Learn more about his personal work at stephenvosloo.com.
TEAM WELLNESS DIRECTOR
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Aleka has been a life altering human in my life. To say she has saved my life would be an understatement. My colleague, coach, therapist, astrologer, and friend. She brings grounded, rational, truth-based, consultation to the table for all of us. As creatives we must nurture our energy and brain space diligently. When deadlines are looming, our energy is thrown off, or life is life-ing, she is there to recalibrate us and get us back into flow.
Aleka Thorvalson is a Certified Professional Coach (CPC) trained through the International Coach Academy in the Advanced Coach Training Program. She is a member and a Professionally Credentialed Coach (PCC) with the International Coach Federation (ICF). Additionally, she is a certified professional hypnotist and member in good standing with the American Alliance of Hypnotists and International Association of Counselors and Therapists.
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Website designer and developer, Angelica primarily focuses on e-commerce product based businesses. She specializes in fashion brands and other lifestyle niches like interior design and beauty. She brings a unique consumer conscious, experiential design, and strategic build to all her website creations. Thinking outside the box and in great detail she is one of the most collaborative, kind, and chill designers I’ve ever had the privilege of working with. Like myself, she is constantly studying her craft and watching youtube videos to expand her skill. Her skills translate into service based businesses with a unique perspective and conversion strategy I think is unmatched. Her skills range from SEO, coding, email marketing, site optimization, and more. She is an ever evolving and growing genius.
Together Angelica and I renovated this website into the incredible virtual studio you’re exploring today!
WEBSITE DESIGNER & DEVELOPER
MARKETING EXPERT
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Founder of CMO Confidante, Jessica and I met through networking — and it was synergy from the very first conversation. She was launching her marketing business and eager to understand how and why I choose the vendors and specialists I align with. I shared my criteria, and within 48 hours we were back on a call discussing partnership.
From the moment I met her, I knew she was something special.
Jessica is professional, organized, attentive to detail, and deeply grounded in the foundations of marketing. But more than that, she customizes her strategies and recommendations with remarkable clarity — always attuned to the business, brand, and client she’s supporting.
Her approach is rooted in authentic marketing, not recycled strategies — and today, she’s a marketing strategist and fractional CMO anyone would be lucky to have on their team.
CLIENT CONCIERGE
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Thomas Hydes is a classically trained opera singer, professional speakers coach, business consultant, and one of my closest friends. Thomas has always been one of my number one supporters. He loves our Persona work and is the man behind the phrase “intoxicating clarity.” We met through a business organization, he was part of a group I ran called “Persona Collective,” and is always the first to offer his support in any area of the business. As client concierge he reaches out to clients to check-in on them, sends post project reviews, and brings a sense of community to our clientele.
Iconography
THE SYMBOLISM AND MEANING BEHIND ICONIC DETAILS
ICONIC = Self-defined, outside the box, and YOU-nique.
DETAILS = Because they matter!
iD = Identity, identification, your Personal ID.
Lifestyle = Living a decisive and detailed life that is conscious, intentional, and symbolic.
Infinite Person = Is YOU. The manifestation of infinite potential.
Golden Head = Consciousness and awareness.
The Gradient = From dark to light, represents the evolution and transformational eb and flow we experience throughout life.
The D = Represents details!
The front curve of the D = The energy field you send out into the world when you consciously take a step back to focus on the details.
The tails of the D (extend above and below the person) = Show you are always protected by the details.
Pulse Point = When you feel my pulse, you feel my business. When you feel my business you feel my pulse.
Black = Authority, control, protection, rich, power, mystery, elegance, strength, dramatic, luxury, sophistication, formal, modern and edgy.
Gold = Charisma, personality, wealth, identity, wisdom, prosperity, luck, confidence, success, knowledge and generosity.
ORIGINAL LOGO DESIGN
Sketched with a sharpie and gold paint pen.
TATTOO’D TO MY PULSE POINT
“When you feel my pulse, you feel my business.
When you feel my business, you feel my pulse.”