Frequently Asked Questions

Everything you want to know!

  • My “strategy” I call it my “70/30 Rule”

    🔹 70% of your brand should represent your ultimate vision.
    That big, bold, world-changing dream—the one that won’t let you go.

    🔹 30% of your brand should reflect the modality you choose to execute it.
    Because how you do it may evolve—but your essence should stay timeless.

    Example: My 70%? Helping people uncover an identity that can never be stripped, fired, or diluted—only refined. My 30%? Branding.

    Too much branding specificity locks you in. I create brands that evolve with you.

  • You’ve head the phrase “a picture is worth a thousand words.”

    The Discovery process is what highlights the 1,000 words (aka iconic details) we aim to capture in the visual elements of the brand.

    Inspired by this, we honor the creative process. Be it in the shower, while driving, or watching tv we get hits of inspiration, downloads and clarity for how to best express you, your business and brand.

    Often collaborating with other team members and specialists, we present all ideas to one another. We “test” each variation and idea, trying to bend and break them, until the last one standing is so clearly YOU, so clearly ICONIC, there is no question that we’ve found the one!

    We then design a presentation of our work to leave you crying out of happiness with what we’ve created for you.

    These calls are recorded, shared with you and like taking a baby’s foot prints, welcome your brand into the world!

  • Depends on where you are. Are you launching, rebranding, or expanding?

    The more clarity you bring, the faster we move.

    That said, iconic brands aren’t rushed—they’re channeled and created with purpose and not pressure.

  • ✔️ I don’t do basic. If you want generic, go to Fiverr.
    ✔️ I don’t do BS. I’m not here to sugarcoat or nod along to bad ideas.
    ✔️ I see what you can’t. You can’t see your own eyebrows. You can’t see what makes you iconic. That’s my job.
    ✔️ I save you from hiring the wrong people. How many times have you wasted money fixing bad creative work?
    ✔️ I only do great work. Your success builds my portfolio. You think I’d let you walk out of here anything less than iconic?

    Former clients say I should add “comprehensive” and “done-for-you” because I think of everything. I’ll take that.

  • ✔️ Brand clarity—your vision, mission, messaging, ideal client, and strategy.
    ✔️ An identity that actually reflects you—visually, energetically, and experientially.
    ✔️ A CEO-level perspective—so you stop playing small and start positioning big.
    ✔️ Creative direction—logos, mood boards, photoshoots, web design, the whole vibe.
    ✔️ Confidence. Presence. Unshakable authority.
    ✔️ And the best part? The unexpected lifestyle shift—because when you show up iconically, everything else follows.

  • ✨ Branding = Identity. Who you are, what you do, and how you’re perceived.
    ✨ Marketing = Communication. How you share your message with the world.

    Branding is the magnet. Marketing is what spreads the word. Both matter—but without branding, marketing has nothing to stand on.

  • I see two branding approaches:

    ✨ Applied Branding: Templates, personality tests, generic aesthetics. Fast. Cheap. Forgettable.


    ✨ Identified Branding: Excavating the essence of you and infusing it into every detail. Deep. Timeless. Unmistakable.

    I only do Identified Branding—because brands should evolve with you, not box you in.

  • ✔️ Instant recognition—so people get who you are without a pitch.
    ✔️ Strategic positioning—so you attract the right people effortlessly.
    ✔️ A reputation that precedes you—so you don’t have to convince anyone.
    ✔️ Confidence in every room you walk into. (Or Zoom into.)

    A strong brand isn’t a luxury. It’s the master key to unlocking next-level success.

  • ✔️ 3+ Years In Business? You finally know who you are—now it’s time to show the world.
    ✔️ 5+ Years In Business? Your DIY brand worked then, but it’s time for an upgrade.
    ✔️ 10+ Years In Business? Your brand feels like a stale chip. Enough said.
    ✔️ Acquisition, Expansion, or Pivoting? Let’s position your brand for what’s next.
    ✔️ Worked with other creatives who missed the mark? I fix that.

    If you’re serious about your brand’s longevity, you’re ready.

  • ✔️ MONEY: Stop wasting $$$ on bad branding. Good branding saves you thousands in marketing.
    ✔️ TIME: My process is streamlined. I save you months of backtracking and second-guessing.
    ✔️ ENERGY: Say goodbye to brand confusion. You’ll walk away with a brand you can fully own.

    And most importantly? You’ll be so iconic, people will recognize you before you introduce yourself.

  • It all depends on the scope of your project. Every brand is unique, and so is the work required to bring it to life.

    💳 Hourly Rate: $125
    💳 Project Range: $5,000 – $50,000 (depending on scope, depth, and deliverables)

    If you’re serious about branding that evolves with you and positions you for long-term success, let’s talk.

  • We call this a Lola-Lift™.

    A little zhuzh. A little fresh energy. A strategic refresh to refine and elevate what’s already working—without losing the essence of what you’ve built.

    Whether it’s polishing your visual identity, refining your messaging, or developing missing brand elements, I’ll make sure everything feels cohesive, clear, and next-level iconic.

    (Think of it as your brand’s glow-up moment.)

  • Branding is a collaboration. You bring the vision, I bring the strategy, and together, we bring your brand to life.

    Here’s what to expect:

    📅 Discovery & Strategy Phases: We meet for 90-minute sessions, either weekly or bi-weekly, to deep-dive into your brand.

    🎨 Design & Support Phases: My team and I take over—curating, creating, and refining. You’ll receive a formal brand presentation that (true story) has made clients cry happy tears.

    🚀 Integration Phase: We collaborate again to ensure your brand is fully infused into your business, marketing, and customer experience.

    💡 Bottom line? I handle the heavy lifting, but you’re involved where it matters most.

  • Yes!

    💳 Standard Payment Structure: 50% upfront, 50% upon completion.
    💳 Need a different structure? Let’s chat. Flexibility is available on a case-by-case basis.

    Iconic branding is an investment, not an expense. And I’m committed to making it work for you.