IDENTITY SANCTUARY & BRANDING STUDIO

Get intoxicating clarity that makes your next move so damn obvious.

DISCOVER YOUR IDENTITY.
STEP INTO YOUR MOST ICONIC SELF.

Come in, sit, and have an Espresso Martini with me.

I’m here to discover, amplify and help you embody your iconic essence. I see you, I get you.

Lola VonRoda

FOUNDER & CEO

You feel the pull for something more.

Let me guess…

You’ve outgrown where you are now.

The life, the business, the version of you that once made sense—it doesn’t fit anymore.

  • You know like you know, there is a more potent, pure, and iconic version of you inside. 

  • You’ve been diluting yourself and playing small.

  • You're craving a way to scale in a more authentic way.  

  • For you it’s about relationships not mass-marketing and hustle culture.

  • You’ve got a strong passion for what you do, a mission that feels like a calling, and a genuine desire to connect with the people you serve.

You’re at the point where you just want to tear everything down and start over. You’re ready for change, but the what and how feels impossible to grasp

Let me show you how

What if I told you that stepping into your next chapter could feel luxurious instead of overwhelming?

Imagine if transformation wasn’t a struggle. Instead it was about shedding the weight of expectations and stepping into ease.

✨ Decisions become effortless because you know what’s right for you.

✨ You move through the world with magnetic confidence, drawing in opportunities that feel like a perfect fit.

✨ Every detail—your brand, your style, your environment—reflects the essence of who you truly are.

This is not just about branding. It’s an experience. A permission slip to fully embody your next level self.

Branding is something to be, not something to do

I help you strip away the expectations, the pressure, the shoulds—so you can step fully into the person you’re meant to be.

Identity design is the foundation of everything. Without first discovering who you truly are, how can you expect to make clear, confident decisions—whether in business or in life?

When you take the time to do discovery first, there will be no more questioning yourself.

You’ll know exactly what you need to do—whether it’s defining the look and feel of your brand, choosing who you work with, deciding where you live, or even how you present yourself to the world.

Through this process, you gain a filter system—one that helps you instantly recognize what aligns with you and what doesn’t.

Those who find me are often looking for something more than just a logo, business cards, and website…they’re looking for a transformation.

Find your Iconic Essence

This isn’t therapy or a personality test.

It’s a mirror.

Get ready to transform.

Our Journey

Phase 1: Discovery

The unveiling of the iconic essence and introduce persona perspective.

Phase 2: Strategy

To establish the guiding principles.

Phase 3: Design

To capture and visually represent this elevated version.

Phase 4: Support

Bringing together the best vendors and specialists to create synergistic results.

Phase 5: Integration

Infusing and using what we create to enhance and elevate every detail of your life and work.

This journey can be done personally or professionally. Remember you are NOT your business. It too has its own iconic essence. For those on a personal journey we will be discovering your principles, purpose and plan, while those on a professional journey will be establishing your values, vision, and mission statements for your company.

WHO ARE OUR MUSES AND VISIONARIES?

Let me show you around

The Virtual Studio

Unveiled Identities

Meet the Visionaries and Muses that inspire the work and the details that make each of them iconic.

The iD Experience

A look into our process of how we help you discover your iconic essence and infuse that into branding.

Resources

Guides, articles, and insights to living life by design.

Hi, I’m Lola

I’m the walking reincarnation of my work!

This isn’t just business ~ It’s living life by design.

On 11/11/22, I moved to Chicago sight unseen, having never been before, knowing no one, and following a calling like none I’d ever had before. I shaved my head into a she-hawk, legally changed my name, and started fresh. This wasn’t just a reset, it was freedom!
Freedom to be fully and unapologetically me.

My work isn't just branding, design, websites, and styling… its sharing the tools you’ll need to become the person you’re wanting to be.

It’s the witnessing, listening, permission, validation, and support you’re looking for. That outside eye and unbiased perspective. I am not a “yes-man,” just a woman sharing her gift to amplify your life and business.

  • You are your brand and you need Lola to pull it out of you.Trust me, I’ve been part of her proven, magic, freakishly good process. If only I’d started there! It would’ve been so much easier. Save yourself loads of cash, working backwards and start with this magical branding genius.

    Crystal Tosh - Rock Star Marketing

  • With Lola’s help, I was able to identify my competitive advantage and assets while building up my brand to better target my dream clients. My business has more than doubled, and it happened “right away.” I attract higher paying, lower-maintenance clients that fit my brand's persona perfectly.

    Kelly ~ Kelly Mooney Photography

  • Lola’s been vital to the cohesion of my marketing team, responsible for communicating and delivering the brand message. She has expertly guided them and provided thoughtful feedback in a way that speaks to her unwavering commitment to standards of excellence. Nothing is half-assed with Lola.

    Claire Jones - Cushy Couture

  • Before working with Lola I struggled. I felt frustrated and never confident that any of it truly reflected my business or brand. Her very detailed approach reignited in me the reason why I do what I do. She easily grasped my vision for my business and expanded upon it so beautifully. I am still not sure if it was what my heart longed to say, or she taught it a new song to sing.

    Diane Weekley - The Art Of Living

  • Lola did pure magic! You cannot imagine how long my journey has been. It’s just incredible what she’s done for me. After all the happy tears, I cannot stop smiling. I shook my pom-poms and cried in happiness over the work she’s created for me.

    Violetta Krok, VK Coaching & VK Business Communications

  • Lola is incredibly passionate about her work and as the name suggests, attentive to the details! You are in excellent hands working with Lola on your brand.

    Shana VanBogart - Studio of Image Professionals

  • So freaking awesome. What a transformation to my business! Honestly… this should be THE NUMBER ONE step for every business owner and entrepreneur.

    Kelly Tenny

  • Lola did a brand audit with me and it was awesome! Very valuable and worth twice what she offers it for.

    Jon Turino

  • I was very overwhelmed starting to build my brand but Lola came in with the magic wand, touched my computer and with a few clicks everything came alive. Her patience, multitasking and superwoman dynamics have created the final vision of my dreams. I recommend this iconic lady for those who want something unique, special and made with love.

    Evelin Marsh - Evelin Marsh Studio

  • Grateful for the support I had from Lola in going through a complete rebrand of my company. She took two or three (maybe four) ideas I was very passionate about and pulled out a new brand concept that honors the playfulness I didn't want to lose. Her process helps businesses develop clarity, cohesion, and stand out in the marketplace. The attention to detail really does live up to the business name… Iconic!

    Molly Mahoney - The Prepared Performer

  • Lola took my chaotic and crazy brain and was able to sort everything for me. Creating my style, colors, ideal look and feel for my business. I just loved working with her and cannot rave about her enough!!

    Megan Tucker - Renewal Spa & Beauty

  • It was clear to me in the first 5 minutes of meeting Lola that I was in the hands of a creative, capable and highly intuitive person. Her Pinterest board exercise alone was both addictive and insightful. Lola’s energy, organizational skills, and laser-like focus became contagious. You will accomplish more in a 3 hour session with Lola than most people accomplish in a full day.

    Jane Boutwell, Well Said Consulting

  • I was struggling to put together my vision, mission, and values. I had the words on paper but the melody was not there. Our one-hour Brand Intensive was exactly what I needed to bring it all together. Lola made the process so much fun, yet kept us on point throughout our valuable time. The final product, a beautiful vision, mission, and set of values that sing a beautiful song of inspiration, will be integrated into all aspects of my company; from the website to our partner agreements.

    Linda Hagan