Evelin Marsh: Crafting a Vibrant Brand for Abstract Art and Wearable Creations

Evelin Marsh is a self-taught artist and certified residential designer, born and raised in San Salvador, El Salvador. Her artistic journey is deeply influenced by the textiles and traditional art of her homeland. After moving to the United States in 2005, Evelin began painting as an emotional outlet, quickly gaining recognition for her abstract works that incorporate color, organic elements, and texture. Her art is inspired by the purity, energy, renewal, and transformative nature of water, with the color blue representing open spaces, intuition, and inspiration.

In this project, Iconic Details collaborated with Evelin to develop a brand identity that reflects her unique artistic vision and cultural heritage. The branding process focused on capturing the essence of her abstract art and wearable creations, resulting in a cohesive visual identity that resonates with her audience. The final brand embodies Evelin's commitment to authenticity, creativity, and empowerment.