Ashley Roda

Speaking

Interactive & Empowering

*Conferences *Summits *Panels *Masterclasses *Workshops *Podcasts

Topics and content are designed to be adaptable to various audiences and their unique needs.  If there are specific topics, needs, or interests you would like me to address please specify in booking calls.

Linda Hagan

I was struggling to put together my vision, mission, and values. I had the words on paper but the melody was not there. Our one-hour Brand Intensive was exactly what I needed to bring it all together. Ashley made the process so much fun, yet kept us on point throughout our valuable time. The final product, a beautiful vision, mission, and set of values that sing a beautiful song of inspiration, will be integrated into all aspects of my company; from the website to our partner agreements.

Linda Hagan

Jane Boutwell, Well Said Consulting

It was clear to me in the first 5 minutes of meeting Ashley that I was in the hands of a creative, capable and highly intuitive person. Her Pinterest board exercise alone was both addictive and insightful. Ashley’s energy, organizational skills, and laser-like focus became contagious. You will accomplish more in a 3 hour session with Ashley than most people accomplish in a full day.

Jane Boutwell, Well Said Consulting

Kathleen Lansing

Ashley’s branding insights have been so helpful to my work as I have transitioned from a retail store owner with 13 employees to an SBDC business coach over the past few years. Having had to reinvent myself completely, her approach to branding has made the journey both meaningful and FUN!

Kathleen Lansing

Megan Tucker - Renewal Spa & Beauty

Ashley took my chaotic and crazy brain and was able to sort everything for me. Creating my style, colors, ideal look and feel for my business. I just loved working with her and cannot rave about her enough!!

Megan Tucker - Renewal Spa & Beauty

Molly Mahoney - The Prepared Performer

Grateful for the support I had from Ashley in going through a complete rebrand of my company. She took two or three (maybe four) ideas I was very passionate about and pulled out a new brand concept that honors the playfulness I didn't want to lose. Her process helps businesses develop clarity, cohesion, and stand out in the marketplace. The attention to detail really does live up to the business name… Iconic

Molly Mahoney - The Prepared Performer

Evelin Marsh - Evelin Marsh Studio

I was very overwhelmed starting to build my brand but Ashley came in with the magic wand, touched my computer and with a few clicks everything came alive. Her patience, multitasking and superwoman dynamics have created the final vision of my dreams. I recommend this iconic lady for those who want something unique, special and made with love.

Evelin Marsh - Evelin Marsh Studio

Jon Turino

Ashley did a brand audit with me and it was awesome! Very valuable and worth twice what she offers it for.

Jon Turino

Diane Weekley - The Art Of Living

Before working with Ashley I struggled. I felt frustrated and never confident that any of it truly reflected my business or brand. Her very detailed approach reignited in me the reason why I do what I do. She easily grasped my vision for my business and expanded upon it so beautifully. I am still not sure if it was what my heart longed to say, or she taught it a new song to sing.

Diane Weekley - The Art Of Living

Claire Jones - Cushy Couture

Ashley’s been vital to the cohesion of my marketing team, responsible for communicating and delivering the brand message. She has expertly guided them and provided thoughtful feedback in a way that speaks to her unwavering commitment to standards of excellence. Nothing is half-assed with Ashley.

Claire Jones - Cushy Couture

Claire Jones - Cushy Couture

Working with Ashley is wonderfully refreshing, shocking, and a thrilling experience. She drills down into what makes you and your business unique and then comprehensively amplifies it with cohesive visual branding.

Claire Jones - Cushy Couture

Kelly Mooney - Kelly Mooney Photography

With Ashley’s help, I was able to identify my competitive advantage and assets while building up my brand to better target my dream clients. My business has more than doubled, and it happened “right away.” I attract higher paying, lower-maintenance clients that fit my brand's persona perfectly.

Kelly Mooney - Kelly Mooney Photography

Crystal Tosh - Rock Star Marketing

You are your brand and you need Ashley to pull it out of you.Trust me, I’ve been part of her proven, magic, freakishly good process. If only I’d started there! It would’ve been so much easier. Save yourself loads of cash, working backwards and start with this magical branding genius.

Crystal Tosh - Rock Star Marketing

Kelly Tenny

So freaking awesome. What a transformation to my business! Honestly… this should be THE NUMBER ONE step for every business owner and entrepreneur.

Kelly Tenny

Shuana VanBogart

Ashley is incredibly passionate about her work and as the name suggests, attentive to the details! You are in excellent hands working with Ashley on your brand.

Shana VanBogart

Tina Baker - Empower Sacred Balance

I have no idea where I’d be without Ashley. She’s really helped build the foundation of my business with her knowledge, intuition, passion, A-Team, woo-woo-ness, and consistency!

Tina Baker - Empower Sacred Balance

Violetta Krok

Ashley did pure magic! You cannot imagine how long my journey has been. It’s just incredible what she’s done for me. After all the happy tears, I cannot stop smiling. I shook my pom-poms and cried in happiness over the work she’s created for me.

Violetta Krok - VK Coaching & VK Business Communications

Speaking Topics

Ashley Roda, Iconic Details

Ashley Roda

Persona Stylist

What if you could connect to your future “successful-self?”  The version of you that’s already accomplished all your goals and dreams; the convicted, confident, and concentrated version of you.  This topic invites your audience to connect with this version of themselves and appoint it a seat on their internal board of directors.

 

Your audience will learn how to:

  • Identity your iconic persona with intoxicating clarity
  • Curate the visual essence and representation of your business and brand
  • Infuse more of YOU into every detail of your life and work

Creative specialists can be just as confusing as medical specialists.  Who does what?  Who do you need?  How do you get the results you want?  This topic explains the differences between specialists, common misconceptions and best practices for hiring the right creative specialists for you and your team.

 

Your audience will learn how to:

  • Distinguish creatives and their unique specialties: Website Developer, Graphic Designer, Branders, Marketers, Social Media Managers.
  • Clarify common misconceptions
  • Decipher applied vs identified branding
  • How to hire and informed questions to ask each specialist
  • Get what you pay for
  • Avoid spending your money twice

What makes some brands flat and boring while others are dynamic and memorable? Why do people choose to wear the logos of some fashion labels over others? How did Nike, Starbucks, and Chanel all get their stories known globally? The trick is depth and symbolism.  This topic inspires your audience to identify and infuse their unique iconic details into their business and brand to be just like the greats!

 

Your audience will learn how to:

  • Identify overlooked symbolism and iconic visual cues
  • Pull from your life experience to enhance your business and brand
  • Give depth and sentimental meaning to the creative elements of your brand
  • Visually represent who you are, what you do and how you do it

Explore a wholistic view of your business and brand to identify where you’re “iconic” and where you’re “absent.”  This topic is both engaging, revealing, and interactive.  Audience members will create a visual representation of their business to literally see its strengths and weaknesses.

 

Your audience will learn how to:

  • Gain a 360* iconic perspective of your business and brand
  • Assess your business in 9 fundamental areas
  • Visually see the strength and weaknesses of your business with a tangible visual asset
  • Make a plan for improvement

Do you ever wonder how some businesses have it “so pulled together?”  Do you notice when you walk into a business and it has that “it-factor?” Do you appreciate the little things when done “right?”  This topic shares the secret to all this and more!

 

Your audience will learn how to:

  • Understand the power of branding 
  • Reflect on where you are
  • Identify where you want to be
  • Make an action plan
  • Leverage the 3 C’s = Consistency, Cohesion, Charisma to get there

This topic covers the F.U.N: Fashionable, Unique and Noticeable strategy behind curating an iconic first impression.  Our wardrobe is a walking billboard of who we are, what we do and how we do it.  Inspire your audience to capture attention, start conversations and build rapport with trust, personality and affinity.

 

Your audience will learn how to:

  • Honor your personal brand and address industry expectations
  • Style the 5 elements to every outfit
  • Make a statement with accent areas and conversation starters
  • Look like a “Perfect 10!” every time you get dressed
  • Build your wardrobe collection with essentials for your personal brand

Guest

Panels & Podcasts

Panel Topics

  • Branding
  • Personal Branding
  • Entrepreneurship
  • Women in Business

 

Podcast Titles & Topic Ideas

  • Persona Perspective – The Key To Intoxicating Brand Clarity
  • The Trick To Iconic Branding – Identifying overlooked symbolism and visual cues
  • Applied vs Identified Branding – Basic vs. Iconic Branding
  • 3 C’s to Iconic Branding and Finding Your “It-Factor” 

 

Suggested Questions For Host And Moderators

  • What is identity-focused branding?
  • What is your 70/30 Rule?
  • What are the advantages of having a brand?
  • What kind of ROI can someone expect from working with you?
  • How can you make a brand different from others in the same industry?
  • What’s the difference between branding and marketing? Do you need both?
  • What is your design process?
  • How long does the entire branding process take?
  • What will people walk away with after working with you?  Is it just logos and business cards?

Media Kit

Ashley Roda, Iconic Details
Ashley Roda, Iconic Details
Ashley Roda, Iconic Details

CONTACT INFORMATION

Phone: 541.301.6554

Email: Ashley@IconicDetails.com

Website: www.IconicDetails.com

Location: Portland, Oregon

 

SOCIAL LINKS

Free Resources & Next Steps

  • 30-Minute Brand Strategy Call
    • Free 30-minute phone call with Ashley to discuss whatever business or branding questions, ideas or projects you’re working on.  Giving you ideas, suggestions and resources.

Offers

  • Brand Audits: Review what you have, share what you want, and strategize to bridge the gap.
  • Invitation to upcoming exclusive Branding Experiences. *Information provided upon booking as these events rotate.

Traveling Rates

Speaking Rate starts at $1,500 plus travel and accommodations.  Fees are customizable and negotiable.  Please inquire for more details.

 

Travel Arrangements should cover: 

  • Airfare (for 1)
  • Ground Transportation
  • Hotel Accomodations
  • Meals and gratuities

Tech Requirements

  • In Person
    • Mic, Projector & Screen, Adaptor for Mac Book Pro, Power source
    • Internet access – Google Drive
  • Virtual: Screen share capability

Cross Promotion

In addition to your promotions of Ashley’s feature with your organization, she will be happy to promoting your event as well:

  • 1 promotional post to her business FB page
  • 1 promotional post on our LinkedIn profile
  • A permanent listing on our websites media page “Featured Engagements” section
  • 1-3 minute video speaking directly to your audience about agreed upon speaking topic, to use as promotional material prior to our event (please just ask, happy to do!)

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