BRANDING STUDIO & IDENTITY SANCTUARY

Welcome!

Come, sit!
Have an Espresso Martini with me.

I’m here to listen, witness, and help you amplify the details that make you iconic.

Lola VonRoda

FOUNDER & CEO

Many business owners I meet

have evolved but their brands haven’t kept pace. What once worked, now just feels… off.

What if I told you a brand “refresh” could feel luxurious and not overwhelming?

WE BELIEVE

Branding is something to be, not something to do!

Your Journey To Iconic

The iD Experience

PHASE 1

DISCOVERY

We uncover the essence: your story, your vision, your differentiation. This becomes the blueprint.

PHASE 2

We distill clarity into values, vision, and mission statements that calibrate your brand and become your true north.

STRATEGY

PHASE 3

DESIGN

We embody your iconic identity into a refined visual system (logo, color palette, fonts, etc) to create symbolic intention and strategic details.

PHASE 4

WEBSITE

Your digital home: designed with luxury, functionality, and a seamless client journey.

PHASE 5

ASSET ENHANCEMENT

Every touchpoint refined: presentations, social presence, collateral, consistent and iconic.

PHASE 6

SUPPORT

Concierge-level guidance as you launch, ensuring adoption with confidence and ease.

Identity + Design = The iD Experience

Branding is a visual form of communication.

We like to say “if a picture is worth a thousand words…what are the thousand words we’re looking to represent?”

Our approach to branding is like a deep conversation to understand the foundation of your business, strategically designed details that capture your essence, and hands-on support to insure the work we do aligns you with the results you are looking for.

The business owners and iconic authorities we work with are looking for more than a quick logo and business cards.

They’re looking for someone who:

✨ Gets them

✨ See’s the value in their business

✨ Can help them bring their vision to life

Allow us!

  • You are your brand and you need Lola to pull it out of you.Trust me, I’ve been part of her proven, magic, freakishly good process. If only I’d started there! It would’ve been so much easier. Save yourself loads of cash, working backwards and start with this magical branding genius.

    Crystal Tosh - Rock Star Marketing

  • With Lola’s help, I was able to identify my competitive advantage and assets while building up my brand to better target my dream clients. My business has more than doubled, and it happened “right away.” I attract higher paying, lower-maintenance clients that fit my brand's persona perfectly.

    Kelly ~ Kelly Mooney Photography

  • Lola’s been vital to the cohesion of my marketing team, responsible for communicating and delivering the brand message. She has expertly guided them and provided thoughtful feedback in a way that speaks to her unwavering commitment to standards of excellence. Nothing is half-assed with Lola.

    Claire Jones - Cushy Couture

  • Before working with Lola I struggled. I felt frustrated and never confident that any of it truly reflected my business or brand. Her very detailed approach reignited in me the reason why I do what I do. She easily grasped my vision for my business and expanded upon it so beautifully. I am still not sure if it was what my heart longed to say, or she taught it a new song to sing.

    Diane Weekley - The Art Of Living

  • Lola did pure magic! You cannot imagine how long my journey has been. It’s just incredible what she’s done for me. After all the happy tears, I cannot stop smiling. I shook my pom-poms and cried in happiness over the work she’s created for me.

    Violetta Krok, VK Coaching & VK Business Communications

  • Lola is incredibly passionate about her work and as the name suggests, attentive to the details! You are in excellent hands working with Lola on your brand.

    Shana VanBogart - Studio of Image Professionals

  • So freaking awesome. What a transformation to my business! Honestly… this should be THE NUMBER ONE step for every business owner and entrepreneur.

    Kelly Tenny

  • Lola did a brand audit with me and it was awesome! Very valuable and worth twice what she offers it for.

    Jon Turino

  • I was very overwhelmed starting to build my brand but Lola came in with the magic wand, touched my computer and with a few clicks everything came alive. Her patience, multitasking and superwoman dynamics have created the final vision of my dreams. I recommend this iconic lady for those who want something unique, special and made with love.

    Evelin Marsh - Evelin Marsh Studio

  • Grateful for the support I had from Lola in going through a complete rebrand of my company. She took two or three (maybe four) ideas I was very passionate about and pulled out a new brand concept that honors the playfulness I didn't want to lose. Her process helps businesses develop clarity, cohesion, and stand out in the marketplace. The attention to detail really does live up to the business name… Iconic!

    Molly Mahoney - The Prepared Performer

  • Lola took my chaotic and crazy brain and was able to sort everything for me. Creating my style, colors, ideal look and feel for my business. I just loved working with her and cannot rave about her enough!!

    Megan Tucker - Renewal Spa & Beauty

  • It was clear to me in the first 5 minutes of meeting Lola that I was in the hands of a creative, capable and highly intuitive person. Her Pinterest board exercise alone was both addictive and insightful. Lola’s energy, organizational skills, and laser-like focus became contagious. You will accomplish more in a 3 hour session with Lola than most people accomplish in a full day.

    Jane Boutwell, Well Said Consulting

  • I was struggling to put together my vision, mission, and values. I had the words on paper but the melody was not there. Our one-hour Brand Intensive was exactly what I needed to bring it all together. Lola made the process so much fun, yet kept us on point throughout our valuable time. The final product, a beautiful vision, mission, and set of values that sing a beautiful song of inspiration, will be integrated into all aspects of my company; from the website to our partner agreements.

    Linda Hagan

A few things to share and invite you to look at…

The Portfolio

Meet the Visionaries and Muses that inspire our work and the details that make each of them iconic. See what’s possible for when we work together.

The iD Experience

Let us share with you our process, how we work, and the support we can offer you. Customized and tailored to you because we know no two projects will ever be the same.

The Guides

Inside each guide, you’ll find practical tools, signature frameworks, and iconic prompts that help you build your brand with clarity and confidence. Ready for you to download, sit with a cup of tea or a glass of wine and get to work.

Hi, I’m Lola

This is more than a business, more than a service for me ~ It’s a conscious decision to live life by design.

On 11/11/22, I moved to Chicago sight unseen, having never been before, knowing no one, and following a calling to live life by design. I shaved my head into a she-hawk, legally changed my name, and started fresh. This wasn’t just a fresh start, it was freedom!
Freedom to be unapologetically me.

My work isn't just branding, websites, and styling… its sharing the tools and experience I’ve learned along the way.

It’s the witnessing, listening, permission, validation, and support you’ve been looking for. I say that because I’ve looked for it too! That outside eye and unbiased perspective. That person who can amplify your life and business.