BRANDING STUDIO & IDENTITY SANCTUARY

IS YOUR BRANDING BY DEFAULT OR DESIGN?

Welcome!

Come in, sit, and have an Espresso Martini with me.

I’m here to listen, witness, and amplify what makes you ~ YOU.

Lola VonRoda

FOUNDER & CEO

You feel the pull for something more.

Let me guess…

You’ve evolved ~ and your brand hasn’t kept pace. What once fit perfectly now feels… off. Not wrong, just not quite you anymore.

✨ There’s a more potent, simplified version of your business and brand ready to be expressed.

✨ Your brand likely feels more default than designed. It doesn’t need a full overhaul—just a little intention, a breath of fresh energy.

✨ Like me, you prioritize relationships over algorithms—authenticity over “shoulds.”

✨ You know who you are. You have a message to share, a method that’s uniquely yours—and you need a brand that captures that.

✨ You’re not starting over. You’re refining, renovating, and ready for a refresh.

I get it!
I got you!

What if this “refresh” felt luxurious and not overwhelming?

Imagine if I helped make…

✨ Decisions feel effortless—because you know exactly what your way of doing things is.


✨ Calibrating to your next level of success feel seamless, organized, and fully supported.


✨ Every detail—your brand, your style, your environment—reflect the most iconic version of you.


✨ The entire process feel like a creative and collaborate experience, not just another project.

Branding is something to be,
not something to do!

Design + Identity = Our unique approach

When we take the time to revisit and reinforce the core of your business and brand—only then can we design something truly aligned.

If a picture is worth a thousand words…what are the thousand words we’re trying to represent visually?

Through The iD Experience, you’ll gain total clarity on what’s you—and what’s not. What’s on-brand, and what’s simply not.

Those who find me aren’t just looking for a logo, business cards, or a website.


They’re looking for a witness—Someone to see them, help them express their uniqueness, and amplify what makes them iconic.

Let’s do this!

If we were to have an office this would be it.

The Journey We’ll Take

The iD Experience

Phase 1: Discovery

Review and reinforce the foundation of your business and brand.

Phase 2: Strategy

Reflect and refine your value, vision, and mission statements.

Phase 3: Design

Intentionally curate an image and brand identity that matches your evolution and growth.

Phase 4: Support

Get the guidance and support of the best vendors and specialists to help you create synergistic results.

Phase 5: Integration

Infuse and use what we create to enhance and elevate every detail of your life and work.

Now, a few things to share and invite you to look at…

The Portfolio

Meet the Visionaries and Muses that inspire our work and the details that make each of them iconic. See what’s possible for when we work together.

The iD Experience

Let us share with you our process, how we work, and the support we can offer you. Customized and tailored to you because we know no two projects will ever be the same.

Guides

Inside each guide, you’ll find practical tools, signature frameworks, and iconic prompts that help you build your brand with clarity and confidence. Ready for you to download, sit with a cup of tea or a glass of wine and get to work.

Hi, I’m Lola

This is more than a business, more than a service for me ~ It’s a conscious decision to live life by design.

On 11/11/22, I moved to Chicago sight unseen, having never been before, knowing no one, and following a calling to live life by design. I shaved my head into a she-hawk, legally changed my name, and started fresh. This wasn’t just a fresh start, it was freedom!
Freedom to be unapologetically me.

My work isn't just branding, websites, and styling… its sharing the tools and experience I’ve learned along the way.

It’s the witnessing, listening, permission, validation, and support you’ve been looking for. I say that because I’ve looked for it too! That outside eye and unbiased perspective. That person who can amplify your life and business.

  • You are your brand and you need Lola to pull it out of you.Trust me, I’ve been part of her proven, magic, freakishly good process. If only I’d started there! It would’ve been so much easier. Save yourself loads of cash, working backwards and start with this magical branding genius.

    Crystal Tosh - Rock Star Marketing

  • With Lola’s help, I was able to identify my competitive advantage and assets while building up my brand to better target my dream clients. My business has more than doubled, and it happened “right away.” I attract higher paying, lower-maintenance clients that fit my brand's persona perfectly.

    Kelly ~ Kelly Mooney Photography

  • Lola’s been vital to the cohesion of my marketing team, responsible for communicating and delivering the brand message. She has expertly guided them and provided thoughtful feedback in a way that speaks to her unwavering commitment to standards of excellence. Nothing is half-assed with Lola.

    Claire Jones - Cushy Couture

  • Before working with Lola I struggled. I felt frustrated and never confident that any of it truly reflected my business or brand. Her very detailed approach reignited in me the reason why I do what I do. She easily grasped my vision for my business and expanded upon it so beautifully. I am still not sure if it was what my heart longed to say, or she taught it a new song to sing.

    Diane Weekley - The Art Of Living

  • Lola did pure magic! You cannot imagine how long my journey has been. It’s just incredible what she’s done for me. After all the happy tears, I cannot stop smiling. I shook my pom-poms and cried in happiness over the work she’s created for me.

    Violetta Krok, VK Coaching & VK Business Communications

  • Lola is incredibly passionate about her work and as the name suggests, attentive to the details! You are in excellent hands working with Lola on your brand.

    Shana VanBogart - Studio of Image Professionals

  • So freaking awesome. What a transformation to my business! Honestly… this should be THE NUMBER ONE step for every business owner and entrepreneur.

    Kelly Tenny

  • Lola did a brand audit with me and it was awesome! Very valuable and worth twice what she offers it for.

    Jon Turino

  • I was very overwhelmed starting to build my brand but Lola came in with the magic wand, touched my computer and with a few clicks everything came alive. Her patience, multitasking and superwoman dynamics have created the final vision of my dreams. I recommend this iconic lady for those who want something unique, special and made with love.

    Evelin Marsh - Evelin Marsh Studio

  • Grateful for the support I had from Lola in going through a complete rebrand of my company. She took two or three (maybe four) ideas I was very passionate about and pulled out a new brand concept that honors the playfulness I didn't want to lose. Her process helps businesses develop clarity, cohesion, and stand out in the marketplace. The attention to detail really does live up to the business name… Iconic!

    Molly Mahoney - The Prepared Performer

  • Lola took my chaotic and crazy brain and was able to sort everything for me. Creating my style, colors, ideal look and feel for my business. I just loved working with her and cannot rave about her enough!!

    Megan Tucker - Renewal Spa & Beauty

  • It was clear to me in the first 5 minutes of meeting Lola that I was in the hands of a creative, capable and highly intuitive person. Her Pinterest board exercise alone was both addictive and insightful. Lola’s energy, organizational skills, and laser-like focus became contagious. You will accomplish more in a 3 hour session with Lola than most people accomplish in a full day.

    Jane Boutwell, Well Said Consulting

  • I was struggling to put together my vision, mission, and values. I had the words on paper but the melody was not there. Our one-hour Brand Intensive was exactly what I needed to bring it all together. Lola made the process so much fun, yet kept us on point throughout our valuable time. The final product, a beautiful vision, mission, and set of values that sing a beautiful song of inspiration, will be integrated into all aspects of my company; from the website to our partner agreements.

    Linda Hagan