I met Violetta Krok, founder of V.K. Coaching and V.K. Business Communication Solutions, at the eWomen Network International conference while standing in line to speak with one of the main stage presenters. I asked her “what’s your question!?” she replied “I need a social media techie person to help with my business and brand” I replied “I might be able to help with that!” We hit it off instantly and the conversation never stopped. We’d see one another across the room throughout the conference and wink knowing we were destined to work together. On the last night we danced till 2am at the conference close out dance party!
After becoming fast friends Violetta returned home to Germany and we scheduled our first zoom call to get started. Violetta’s business had two primary branches: Business Coaching and Business Communication Solutions for Expats. As she likes to say she had built her business first and the brand came later. She was looking for tips on how to connect her brand with all the various channels. After working with multiple copy writers, she struggled finding her voice and explaining her amazing work. She also had two separate brands for each side of the business that were not complimentary or cohesive.
We prioritized her websites that needed to be finalized, showcasing her book that was soon to be published, gaining visibility through more iconic branding and supporting her with a “list” of techie stuff she wanted to implement in order to make the backend of her business run more smoothly.