Molly Mahoney, founder of The Prepared Performer, and I met at the eWomen Network Annual International Conference. We bonded over big earrings and great shoes. Famous for her Camera Confidence and GLAM: Go Live And Monetize are programs she specialized in leveraging Facebook live and Facebook automation bots.
After getting to know Molly better through her Camera Confidence program, we eventually started talking about branding. She shared that she was tried working with many branders in the past , feelimg none of them could capture her essence the way she envisioned.
Intrigued by the challenge I offered to take a stab at it. The challenge was Molly loves every color, tone, and hue under the sun. She loves both the 40s and the 80s. She likes to be “over the top but with-in reason.” Her brand uses stage performer vernacular and attracts many with theater backgrounds. The essence she had in mind was cutting edge, intellectual, powerful, energetic, focused on human connection and guided by kindness. Her courses focused on revenue, visibility, systems and impact. At the end of the day her core message was “living prepared” like a performer ready to take the stage at any moment.
