The first step to designing an iconic brand and style is DISCOVERY!

The goal is quite simple: Establish where you are, where you want to be, and how we can support you in bridging the gap.  Through a detailed interview process, a series of questionnaires and worksheets Ashley works her “magic” in really getting to know YOU and the vision you have for your business and brand.  She focuses on more than just the design elements, wanting to know your BIG goals too.

The process is tailored to you & your specific needs, but generally speaking it’s a unique blend of the following:

  • Discovery Questionnaires & Worksheets
  • Brand Audit 
  • Research identifying your Iconic Details
  • Introduce you to your Iconic Persona
  • Taking a 360* look at your business & brand
  • Understanding the “WHY” behind the work that you do & the YOU-nqiue approach you take with your clients
  • Connecting with the persona of your ideal client
  • Constructing the narrative of your business & brand
  • Determining if you need a Personal Brand or a Business Brand 
  • Inspiration boards to establish the aesthetic of your business & brand

How does it work


To learn where you are & where you want to be.


Giving you time to reflect, process and share.  Pulling the bet of you to the surface.



Action Plan of notes and recommended next steps

Discovery sessions are perfect for you if…

  • You’re too close to your own awesomeness… you want to talk things out and gain perspective from an outside source.
  • You have a vision but the details are fuzzy and you need someone to bring everything into focus.
  • You feel like you’re in transition about to birth a new you.  You’ve got the itch for change ~ to cut your hair, get a tattoo or do something perfectly impulsive, a statement of your dedication & birth of this new you.

How it works:

  • Book Your Discovery Intensive
  • Initial Interview with Ashley
  • Questionnaires & Worksheets
  • Let Ashley work her magic
  • Schedule a review call & answer any final questions you may have