(M) Pinterest & Personas
[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.9.0″ _module_preset=”default”][et_pb_fullwidth_image src=”https://iconicdetails.com/wp-content/uploads/2021/05/Website-Home-Banner-1600px-x-756px-2.png” title_text=”Pinterest & Personas” _builder_version=”4.9.0″ _module_preset=”default”][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default” custom_margin=”3%||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em”]
Hello ~ Welcome
In conversations and calls with potential clients I find myself answering a common question over and over: “Ashley, how do I know what my brand is!?”
My response: “First, you must capture your identity and essence.”
Generally confused, their obvious next question is “Ok… but how?”
I continue to explain there are 3 “secrets” (more like exercises or activities) I have my one-on-one private clients do that helps us to capture their identity and essence… and begin to reveal their iconic details. The elements that make up their branding.
#FriendlyReminder your branding is meant to be a visual representation of you, your business and the products/services you provide. The ultimate attraction factor for your clients and not just the result of “but those are my favorite colors.” Sorry-not-sorry.
Ok… back to my secrets…
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_image src=”https://iconicdetails.com/wp-content/uploads/2021/05/2x2in.png” title_text=”Secret #1″ _builder_version=”4.9.0″ _module_preset=”default”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text admin_label=”Secret #1″ _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em” custom_margin=”16%||||false|false” custom_margin_tablet=”2%||||false|false” custom_margin_phone=”1%||||false|false” custom_margin_last_edited=”on|phone”]
Identifying your Iconic Persona
First, I walk you through a visualization exercise introducing you to the spirit, essence, and identity of your business and brand. Don’t freak out, it only takes about 10 minutes to fully tap-in, introduce yourselves, greet one another, say “hello” and start the conversation.
Basically you’re speaking to the essence of your ultimate vision ~ divine-assignment ~ future accomplished self ~ alter ego call it whatever you like, the inspiration that led you to start your business in the first place. Giving it a name, voice, and permission to share with you details about itself. This might be a little “woo” for you but trust me once you turn this on you can’t go back.
You’re tapping-in to get what I refer to as your Persona Perspective and outlining the defining characteristics of your brand essence and identity.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_image src=”https://iconicdetails.com/wp-content/uploads/2021/05/2x2in-1.png” title_text=”Secret #2″ _builder_version=”4.9.0″ _module_preset=”default”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text admin_label=”Secret #2″ _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em” custom_margin=”25%||||false|false” custom_margin_tablet=”5%||||false|false” custom_margin_phone=”2%||||false|false” custom_margin_last_edited=”on|phone”]
Building a Pinterest Inspiration Board
Next, I have you construct a Pinterest Inspiration Board, compiling a visual of all the elements you previously outlined and more. Anything and everything that captures or exudes the essence of your business and brand.
From this board we can see a general theme emerge (Pink Flamingo or Great Gatsby as I like to say), colors, symbolism, and more. It also becomes a reference tool to share and compare what you envision in your mind and what the creative team you hire has in their mind (graphic designers, website developers, photographers, branders, etc). Creating cohesion and consistency in the elements they make and contribute to the development of your branding.
There is no need to feel fragmented and frustrated, which leads me to my final secret.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”0px||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_image src=”https://iconicdetails.com/wp-content/uploads/2021/05/2x2in-2.png” title_text=”Secret #3″ _builder_version=”4.9.0″ _module_preset=”default”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text admin_label=”Secret #3″ _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em” custom_margin=”13%||||false|false” custom_margin_tablet=”2%||||false|false” custom_margin_phone=”1%||||false|false” custom_margin_last_edited=”on|desktop”]
Summarizing your findings into a Creative Brief
#Truthbomb: Creatives are not psychics!
The reason your assets (logos, website, business cards, photos, etc) are missing the mark is YOU my love. You are not giving clear or enough information for your team (graphic designers, website developers, photographers, branders, etc) to work with! Now we might be crazy intuitive but we are not mind-readers. We work with what you give us. Now some of us are better at collecting the information needed. Others will be cheaper and faster because they use templates (pre-set colors, fonts, logo styles). But the truth is you get what you give!
I know it stings so let me help. The final secret is helping you to construct a Creative Brief. This is a one to two page MAX document that outlines the project, business and brand positioning, target audience, competition, goals, and creative direction for the way you want everything to look and feel. It is the key to having everyone one your team working from the same inspiration point and rowing in the same direction.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text admin_label=”My plan” _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em”]
Here’s my plan:
I want to create an experience for you to learn this, do this and have me review it. An experience where you walk away with it done, complete, finished, and most important USABLE. 2020 left everything a little stale. No more courses, challenges, webinars… salesy weirdo *&^%.
Our Agenda:
Day 1: Teach – Secret #1: Identifying your Iconic Persona. *Zoom call (Tuesday, May 25)
Day 2: A day to do it, homework due by midnight
Day 3: A day to meet to review it *Zoom call
Day 4: Teach – Secret #2: Building a Pinterest Inspiration Board *Zoom call
Day 5: A day to do it, homework due by midnight
Day 6: A day to meet to review it *Zoom call
Day 7: Teach – Secret #3: Summarizing your findings into a Creative Brief *Zoom call
Day 8: A day to do it, homework due by midnight
Day 9: A day to meet to review it *Zoom call
Day 10: Bonus Call *Zoom call (Thursday, June 3)
-> Lessons and reviews will be hosted live via Zoom at Noon PST, recordings available in private Facebook group.
-> I expect teachings to be about an hour.
-> I expect reviews to be 2 hours, yes I will review and give feedback to all who submit homework.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|on” admin_label=”Row – Mobile” _builder_version=”4.9.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_image src=”https://iconicdetails.com/wp-content/uploads/2021/05/2x2in-3.png” title_text=”Raised hands” _builder_version=”4.9.0″ _module_preset=”default”][/et_pb_image][et_pb_button button_url=”https://link.waveapps.com/gbhc7h-45k9nb” url_new_window=”on” button_text=”I’ll be a Beta for $197!” button_alignment=”center” admin_label=”Be A Beta” _builder_version=”4.9.0″ _module_preset=”default” custom_button=”on” button_text_size=”25px” button_text_color=”#000000″ button_bg_color=”#d9a970″ box_shadow_style=”preset3″][/et_pb_button][et_pb_text _builder_version=”4.9.0″ _module_preset=”default”]
Tuesday, May 25 – Thursday June 3rd
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text admin_label=”Looking for 10 Betas” _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em”]
I’m looking for 10 Beta’s to help me!
All I ask of you is to:
- Share any constructive feedback at the end for how I might improve this branding experience (via a short survey)
- Share a testimonial (written or recorded) if you loved the experience and would encourage others to join in the future
In thanks I will also grandfather you in to all future rounds, complimentary ~ no cost!
I believe the value of this branding experience is well over $1,000 in value! 10 hours at my hourly rate alone is $1,250.
- 10 Days
- Lessons & Worksheets
- Individual Review
- Private Facebook Group
- Outlining Your Iconic Persona
- Building Your Pinterest Inspiration Board
- Completing Your Creative Brief
[/et_pb_text][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em”]
That said, I need your attention, time and commitment so I am offering all Beta’s access at only $197. I plan in the future to host this again but at minimum $597 and higher.
If this branding experience excites you and you’d be willing to be one of my ten Beta’s I invite you to reserve a spot now. I say that as I literally have it limited to 10.
[/et_pb_text][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em”]
If you have any questions please let me know, email me at Ashley@IconicDetails.com and I would be happy to clarify. It will also help me to see if I’ve outlined this as well as I have hoped.
I’m eager to see who will be joining me!
~ Ashley
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|off” _builder_version=”4.9.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text admin_label=”Looking for 10 Betas” _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em”]
I’m looking for 10 Beta’s to help me!
All I ask of you is to:
- Share any constructive feedback at the end for how I might improve this branding experience (via a short survey)
- Share a testimonial (written or recorded) if you loved the experience and would encourage others to join in the future
In thanks I will also grandfather you in to all future rounds, complimentary ~ no cost!
I believe the value of this branding experience is well over $1,000 in value! 10 hours at my hourly rate alone is $1,250.
- 10 Days
- Lessons & Worksheets
- Individual Review
- Private Facebook Group
- Outlining Your Iconic Persona
- Building Your Pinterest Inspiration Board
- Completing Your Creative Brief
[/et_pb_text][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em”]
That said, I need your attention, time and commitment so I am offering all Beta’s access at only $197. I plan in the future to host this again but at minimum $597 and higher.
If this branding experience excites you and you’d be willing to be one of my ten Beta’s I invite you to reserve a spot now. I say that as I literally have it limited to 10.
[/et_pb_text][et_pb_text _builder_version=”4.9.0″ _module_preset=”default” text_line_height=”1.4em”]
If you have any questions please let me know, email me at Ashley@IconicDetails.com and I would be happy to clarify. It will also help me to see if I’ve outlined this as well as I have hoped.
I’m eager to see who will be joining me!
~ Ashley
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_image src=”https://iconicdetails.com/wp-content/uploads/2021/05/2x2in-3.png” title_text=”Raised hands” _builder_version=”4.9.0″ _module_preset=”default”][/et_pb_image][et_pb_button button_url=”https://link.waveapps.com/gbhc7h-45k9nb” url_new_window=”on” button_text=”I’ll be a Beta for $197!” button_alignment=”center” admin_label=”Be A Beta” _builder_version=”4.9.0″ _module_preset=”default” custom_button=”on” button_text_size=”25px” button_text_color=”#000000″ button_bg_color=”#d9a970″ box_shadow_style=”preset3″][/et_pb_button][et_pb_text _builder_version=”4.9.0″ _module_preset=”default”]
Tuesday, May 25 – Thursday June 3rd
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]