Leveraging the Iconic Details branding process, we began with an extensive brand audit to see what we were working with and a series of discovery sessions to understand Paulette’s ultimate vision for her business and brand.
We established Paulette’s brand strategy was to position her in contrast to mainstream social media constructs, status quos, get rich quick schemes and traditional templated coaching methodologies. Paulette’s methodology of movement, momentum and magic was focused on her unique ability to be a passion instigator, movement motivator and magic maker.
Next, we streamlined the process for her process, by creating an SOP for her customer journey and overall brand experience. Every step, action, worksheet and detail required before working with her, while working with her and after working with her. Every component for her as the service provider and to ensure the client’s ultimate experience.
To work most efficiently and cohesively with the A-Team, I composed a creative brief. This outlined the project, the business, products and services, desired customer experience, competition, target audience, and creative direction for each vendor. This is vital for assets being created by multiple vendors to have consistency, cohesion and charisma. To be unified and “on brand” for the client.
The brand concept and inspiration was an eclectic blend of iconic Palm Springs, vintage retro, and a desert resort spa.
We collaborated with North Corner Designs for Paulette’s final logo design, color palette, and typography. Her logo is symbolic of her methodology, client progress, internal fire, being a triple fire: Leo Sun, Aries Moon and Sag Rising. It also embodies numerology with 9 rays indicative of her Tarot soul card #9.
We collaborated with Cosmital Designs for her website design. Intentionally curating the customer experience, showcasing her services, sharing her story and making it easy for potential customers to book a call with her, purchase her books and listen to her podcast.
Final steps of integration and implementation are still in process as we leverage and use all the amazing work we did together.