Leveraging the Iconic Details branding process we began with an extensive discovery session to understand Claire’s vision for her business and brand.
From her vision we established her brand strategy and differentiating YOU-niqueness. Claire wanted to position herself as a strategist rather than a coach or consultant. A trusted filter for her clients and known for her signature, “3 Pillars Of Success” approach. She had clarity of stomping in heels “to get shit done” playful professionalism.
In creating her iconic brand there was a deep consciousness to symbolism of every detail.
- During discovery, Claire taught me a new concept of Liminal Space: The cross over space, transitional space, or space between. “Liminal space is the time between the ‘what was’ and the ‘next’. It is a place of transition, a season of waiting, and not knowing. Liminal space is where all transformation takes place, if we learn to wait and let it form us.” This concept is what inspired her business name, what was Clarification Coaching, and transformed into Liminal Clarity.
- The logo revealed itself as an omniscient eye. Representing Claire’s ability to “see” what her clients are missing in their business structure. The lashes representing above and below, what has yet to materialize (the dashed lashes) and what is formed (the solid lashes). An exaggerated x and y axis to represent Clarie’s navigational guide for her clients. A delta for the pupil to represent the change her clients experience and the neuroscience that backs her process and approach.
- Pillars and caryatid gave the detail of feminine strength, taking a face on approach, stone detail, and texture.