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As a persona stylist, I bring a unique perspective to the fashion and personal branding industries. I see strong parallels between these two and our every day lives. One example, is the similarity between a casting call for models and, aligning ourselves with life’s endless opportunities.

In the fashion industry, casting calls are where fashion designers hand select the models that will wear & show their collection on the runway.

From the models’ perspective, they want to appear as a blank canvas. One that can be matched with the designers vision, brand and collection. This can mean they go on many casting calls before ever being selected or seen as having the right “look.”

For an accurate designer perspective, I asked a friend of mine who designs about the model selecting process and perspective.

Q: What do you look for when booking models?

A: It depends, sometimes you need a more commercial look and other times you need a face that is more everyday, that girl next door look.

Q: What is the biggest challenge in booking models?

A: Finding someone who brings attention to the clothing and not overpowering them with their own personality. It’s really about bringing the persona of the outfit to life.

With this in mind, I began to see a parallel to casting calls and life. Think about life as the designer, and you as a model attending it’s casting call.

We have the power, through our wardrobe and personal branding, to book any casting call we want in life and be a master of perception. Conscious to the perceptions and associations we have the ability to present ourselves with our end goal in mind. Life is the designer after all.

This parallel metaphor would suggest that if you dress your essence and own your presence you could book endless opportunities. It’s true, you will not always align with what life (the designer) has in mind, but the moments you do could be magical. Who’s to say you don’t become its next muse?

What if your personal brand and style were in conscious alignment with your end goals, how long do you think it would take life to book you for the opportunities that naturally aligned?

Are you ready for that kind of control? Are you conscious to your personal brand and style? Do you book life’s opportunities or find that your just not what its looking for?

Leave a comment below, I’d love to hear what you think.


Marianne Roda
  • Colleen

    Sometimes it’s hard to see yourself and need someone to reflect what they see back to you. I can always disagree and open a discussion to get more information to make a new decision.

    March 1, 2017 at 1:48 PM