Lewis & Associates

Project Description

Principal Broker Joelle Lewis of Premiere Property Group LLC is an industry leader in the Real Estate market here in the Portland Metro area. Not only is she a successful agent, she is also the brokerage’s go-to mentor and trainer helping other agents to launch and scale their real estate businesses. With a booming book of business and a growing team, Joelle understood the power of managing her personal brand. She wanted consistency, cohesion, strategy, and an eye-catching design. For realtors, the customer experience is literally a deal or no deal situation. Joelle wanted to iconically define and differentiate herself, her expertise, and her team

Brand Design

We started with an intense audit of the existing brokerage branding and interviewed Joelle and her team.  From this, we personified the brand,  established the brand concept, outlined the strategy, and identified iconic symbolism to best reflect their industry excellence and caliber.  From inspiration to design to implementation Iconic Details oversaw every detail.

  • Constructed the coveted Iconic Details Brand Binder to organize the business and brand.
  • Implemented new creative standards for systems and processes.
  • Updated company website and social media profiles.
  • Final branding became the standard of excellence and inspired the brokerage’s “Platinum Division” among agents.
  • Joelle now refers to the brand binder as their “Team Bible.”


  • Brand Audit
  • Strategic Planning
  • Brand Design
  • Logo Design
  • Messaging
  • Marketing


  • Logo
  • Print Material: Team business cards, Letterhead, Branded stationary, Procard
  • Brand Binder
  • Wardrobe styling
  • Photoshoot styling


  • Kelly Mooney, Kelly Mooney Photography
  • 9 Cent Color Copy

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