Branding Personified

Branding that helps you navigate to your next level of success!


Here at Iconic Details branding is considered:

  • A Code of Conduct for your business
  • Your Creative SOP (Standard Operating Procedure)
  • The Visual Representation of your:
    • Values, Vision, Mission
    • Culture + Personality
    • Client promise + experience
  • A choice of giving up good for GREAT
  • Executed with 3Cs: Consistency, Cohesion, and Charisma

~ Click each step of the journey to learn more ~





Brand Identity

  • Inspiration Mood Board
  • Style Guides
  • Logo Concept Design
  • Icon Design
  • Color Palette & Typography
  • Email Signature Design
  • Branding Design


Iconic Details


  • Identify Your Iconic Persona
  • Identify Your Iconic Details

Website Design

  • Website Branding
  • Website Layout & User Experience
  • Website management
  • Hosting, Domains & WordPress Custom Themes
  • Website review & construction


Print Materials


  • Business Cards
  • Letterhead
  • Banners
  • Brochures
  • Flyers
  • Posters


  • Social Media Set Up
  • Social Media Profile Design
  • Social Media Graphics
  • Social Media Marketing Strategy
  • Social Media Branding
  • Marketing Strategy


Creative Direction, Project Coordination & Brand Management


  • Brand Photography
  • Brand Videography
  • Website Design
  • Promotional Products

Iconic Details approaches the creative process by = Concept, Strategy and then Design.

Understandably everyone wants to rush the process, lighten the budget and skip to the design portion to make everything “pretty.”  However, without a solid foundation (clear theme for your business and brand) and strategy (infusion of your YOU-uniqueness) your brand design will fall flat.  Trust us, no one likes a flat and meaningless brand.  

You want a brand design that gives depth & dimension, has symbolism & intention and visually represents the essence of YOU and your work as a whole.

In essence, the creative process can be broken down like this: 

 Concept = Identifying the general idea or theme behind your business & brand (Is it pink flamingo or Great Gatsby?)

 Strategy = Establishing YOUR unique way of doing things

 Design =  Visually representing the essence of your values, vision and mission.



Iconic Details prides itself on personifying your business through its brand to create your ultimate brand ambassador.  When it comes to designing your branding, you don’t need to have all the answers, you just need to tap into the essence of your business be able to ask it questions like “How would (your business name) do this!?” or “If (your business name) were a ____, what kind of ____ would it be!?” 

The same way you shop for the perfect gift for a friend or loved one, you should be able to identify the details that are that perfect fit for your business & brand.


Pricing varies from project to project depending on your starting point, budget and scope of work.  That being said, for a generalized breakdown:

  • Individual Services: Flat Fee *some can be bundled to save your project money
  • Project Retainers: Flat Monthly Fee (starting at $500 and up)
  • Hourly Rate: $125


After an initial strategy call to get to know you, understand your needs, budget, wants, deadlines, etc. a project proposal will be put together and sent to you including an estimate timeline for your project. *Timeline depends on your dedication, participation and level of support requested.