Author: Ashley Roda

The 3 Perspective Points to an Iconic Brand

[et_pb_section fb_built="1" fullwidth="on" admin_label="Section" _builder_version="3.22"][et_pb_fullwidth_image admin_label="Fullwidth Image" _builder_version="3.0.87" animation_style="slide" animation_direction="left" animation_duration="500ms" animation_intensity_slide="10%" use_border_color="off" border_color="#ffffff" border_style="solid" animation="left"][/et_pb_fullwidth_image][/et_pb_section][et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" use_border_color="off" border_color="#ffffff" border_style="solid"]When designing, strategizing and marketing your brand, it is important to consider three distinct “perspectives” or view points. 1. Your Front Row - Many experts refer to...

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5 Tips To Get Your MESSAGE “On-brand,” Authentic & Attractive To Your Most Ideal Clients.

Know the “voice” of your brand: The tone, sound and tempo Infuse keywords and hashtags that personify your brand.  Think descriptive, niche and general. Know who you’re speaking to & be YOU for the right few.  How would you address your ideal client?  What message do THEY need to hear? Be a conversation starter!  Ask questions to be engaging &...

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Ever wonder how to transform your branding from “good” to “GREAT”?

Question: Ever wonder how to transform your branding from "good" to "GREAT"? Allow me to train your creative eye and have people stopping to take a double-take of your business & brand.  As a modern business owner and thought leader you want to stand out from the crowd! Video Assignment: -> Notice the "contrasts" that make you look longer! -> Take a photo and post...

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How being ICONIC in your business and brand will keep you top of mind & the obvious choice for your ideal clients

For the month of MAY my focus has been helping you to curate your brand concept (the foundational idea and general idea behind your business and brand). We've talked about: *Knowing your BIG vision (What your trying to achieve with your business and what success looks like to you) *Being strategic with your brand design (Following my theory of concept, strategy and THEN design....

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Brand Strategy: Does your branding dictate your strategy? OR Does your strategy dictate your branding?

BRAND STRATEGY: Does your branding dictate your strategy? OR Does your strategy dictate your branding? (Similar to the universal question of: What came first, the chicken or the egg!) One of the most exciting parts about being an entrepreneur is designing the elements of your brand. Creating business cards, a logo, you website and picking your brand colors. In today’s video I will share with you...

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Fashionable, Unique & Noticeable (F.U.N) Style Tips

In a recent interview with Suzie Sandoval, founder of OrganiZEN, I shared the following style tips: ~ What inspired me to be a wardrobe stylist ~ How to identify your iconic details ~ How to style your body shape ~ How to wear your clothes and not have your clothing wear you ~ How to dress in a buffet line of looks ~ How to build a...

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