Alex was referred to me as she was completing her PhD in neuroscience and looking to start a freelance medical writing business. New to both business and branding Alex and I were the perfect partnership from the start. She was both trusting of my process and invested in getting the ultimate results from collaborating together. Our work together was truely from intention to integration. Alex knew from the beginning she wanted a classic brand that was black and gold with accents of rose gold. She shared that rose gold was the color for a “polished professional.”