Identity has always intrigued me. From student to athlete to business owner, I’ve lived through a few incarnations of roles, responsibilities, and titles. My life changing moment was questioning: What makes an identity? Is there a way to find that core version of you that can never be dumped, fired, diluted or changed. Rather refined, infused and honored over time?
Accumulating my time as a competitive athlete, my knowledge from a Bachelors of Science in Psychology, and my experience as a brand strategist; I’ve concluded it’s the details that make you iconic and memorable.
As the founder of Iconic Details, I’m on a mission to guide business owners through the transformational branding process to reach their next level of success.
Through my knowledge of brand development, passion for strategic design, and custom curated experiences, I take you from intention to integration.
As a brand strategist, I design and direct everything from the overall brand identity to the logo, business cards and website. My goal is to magnetize clients, inspire you and honor your iconic authority.
As a branding studio, I assemble a unique team of vendor specialists for each client project that best fit the wants, needs and deliverables. My A-Team consists of photographers, graphic designers, website developers, trademark attorneys, marketers, VAs and more.
In addition to my work I’m a tea-drinker, mom to Dragon and Moula (yes like money), charcuterie-lover, candy connoisseur, and lean into all things “woo.” Weekends are often shopping at Hobby Lobby, Container Store, Office Max, Best Buy, Sephora, DSW, & Chewys. My personal inspiration is Restoration Hardware and listening to playlists on Spotify.