About

Iconic Details

Founder

Ashley Roda

Identity has always intrigued me. From student to athlete to business owner, I’ve lived through a few incarnations of roles, responsibilities, and titles. My life changing moment was questioning: What makes an identity? Is there a way to find that core version of you that can never be dumped, fired, diluted or changed. Rather refined, infused and honored over time?
Accumulating my time as a competitive athlete, my knowledge from a Bachelors of Science in Psychology, and my experience as a brand strategist; I’ve concluded it’s the details that make you iconic and memorable.

As the founder of Iconic Details, I’m on a mission to guide business owners through the transformational branding process to reach their next level of success.

Through my knowledge of brand development, passion for strategic design, and custom curated experiences, I take you from intention to integration.
As a brand strategist, I design and direct everything from the overall brand identity to the logo, business cards and website. My goal is to magnetize clients, inspire you and honor your iconic authority.

As a branding studio, I assemble a unique team of vendor specialists for each client project that best fit the wants, needs and deliverables. My A-Team consists of photographers, graphic designers, website developers, trademark attorneys, marketers, VAs and more.

In addition to my work I’m a tea-drinker, mom to Dragon and Moula (yes like money), charcuterie-lover, candy connoisseur, and lean into all things “woo.” Weekends are often shopping at Hobby Lobby, Container Store, Office Max, Best Buy, Sephora, DSW, & Chewys. My personal inspiration is Restoration Hardware and listening to playlists on Spotify.

The Vision

A distinguished branding studio

That supports business owners and entrepreneurs as they navigate to their next-level of success from intention to integration.

A sanctuary for iconic identities to be refined, infused and honored over time.

The Mission

Partnering with next-level business owners

To identify the details that make them iconic and memorable.

Through iconic brand development, strategic design and creating elevated experience, clients dominate their industry with authority.

Linda Hagan

I was struggling to put together my vision, mission, and values. I had the words on paper but the melody was not there. Our one-hour Brand Intensive was exactly what I needed to bring it all together. Ashley made the process so much fun, yet kept us on point throughout our valuable time. The final product, a beautiful vision, mission, and set of values that sing a beautiful song of inspiration, will be integrated into all aspects of my company; from the website to our partner agreements.

Linda Hagan

Jane Boutwell, Well Said Consulting

It was clear to me in the first 5 minutes of meeting Ashley that I was in the hands of a creative, capable and highly intuitive person. Her Pinterest board exercise alone was both addictive and insightful. Ashley’s energy, organizational skills, and laser-like focus became contagious. You will accomplish more in a 3 hour session with Ashley than most people accomplish in a full day.

Jane Boutwell, Well Said Consulting

Kathleen Lansing

Ashley’s branding insights have been so helpful to my work as I have transitioned from a retail store owner with 13 employees to an SBDC business coach over the past few years. Having had to reinvent myself completely, her approach to branding has made the journey both meaningful and FUN!

Kathleen Lansing

Megan Tucker - Renewal Spa & Beauty

Ashley took my chaotic and crazy brain and was able to sort everything for me. Creating my style, colors, ideal look and feel for my business. I just loved working with her and cannot rave about her enough!!

Megan Tucker - Renewal Spa & Beauty

Molly Mahoney - The Prepared Performer

Grateful for the support I had from Ashley in going through a complete rebrand of my company. She took two or three (maybe four) ideas I was very passionate about and pulled out a new brand concept that honors the playfulness I didn't want to lose. Her process helps businesses develop clarity, cohesion, and stand out in the marketplace. The attention to detail really does live up to the business name… Iconic

Molly Mahoney - The Prepared Performer

Evelin Marsh - Evelin Marsh Studio

I was very overwhelmed starting to build my brand but Ashley came in with the magic wand, touched my computer and with a few clicks everything came alive. Her patience, multitasking and superwoman dynamics have created the final vision of my dreams. I recommend this iconic lady for those who want something unique, special and made with love.

Evelin Marsh - Evelin Marsh Studio

Jon Turino

Ashley did a brand audit with me and it was awesome! Very valuable and worth twice what she offers it for.

Jon Turino

Diane Weekley - The Art Of Living

Before working with Ashley I struggled. I felt frustrated and never confident that any of it truly reflected my business or brand. Her very detailed approach reignited in me the reason why I do what I do. She easily grasped my vision for my business and expanded upon it so beautifully. I am still not sure if it was what my heart longed to say, or she taught it a new song to sing.

Diane Weekley - The Art Of Living

Claire Jones - Cushy Couture

Ashley’s been vital to the cohesion of my marketing team, responsible for communicating and delivering the brand message. She has expertly guided them and provided thoughtful feedback in a way that speaks to her unwavering commitment to standards of excellence. Nothing is half-assed with Ashley.

Claire Jones - Cushy Couture

Claire Jones - Cushy Couture

Working with Ashley is wonderfully refreshing, shocking, and a thrilling experience. She drills down into what makes you and your business unique and then comprehensively amplifies it with cohesive visual branding.

Claire Jones - Cushy Couture

Kelly Mooney - Kelly Mooney Photography

With Ashley’s help, I was able to identify my competitive advantage and assets while building up my brand to better target my dream clients. My business has more than doubled, and it happened “right away.” I attract higher paying, lower-maintenance clients that fit my brand's persona perfectly.

Kelly Mooney - Kelly Mooney Photography

Crystal Tosh - Rock Star Marketing

You are your brand and you need Ashley to pull it out of you.Trust me, I’ve been part of her proven, magic, freakishly good process. If only I’d started there! It would’ve been so much easier. Save yourself loads of cash, working backwards and start with this magical branding genius.

Crystal Tosh - Rock Star Marketing

Kelly Tenny

So freaking awesome. What a transformation to my business! Honestly… this should be THE NUMBER ONE step for every business owner and entrepreneur.

Kelly Tenny

Shuana VanBogart

Ashley is incredibly passionate about her work and as the name suggests, attentive to the details! You are in excellent hands working with Ashley on your brand.

Shana VanBogart

Tina Baker - Empower Sacred Balance

I have no idea where I’d be without Ashley. She’s really helped build the foundation of my business with her knowledge, intuition, passion, A-Team, woo-woo-ness, and consistency!

Tina Baker

Violetta Krok

Ashley did pure magic! You cannot imagine how long my journey has been. It’s just incredible what she’s done for me. After all the happy tears, I cannot stop smiling. I shook my pom-poms and cried in happiness over the work she’s created for me.

Violetta Krok

The Commitment

I am committed to

Living an iconic life with conscious, intentional, and symbolic… decisions and details.

Customized branding that’s outside the box, self-defined, personified, and inspired by the client as our muse.

Offering a 360˚ holistic approach supporting clients from Intention to Integration.

Honest communication that’s bold, blunt, truth bombs guided by good intention and whole hearted empathy.

Synergistic collaboration to create results greater than our individual minds could have ever imagined.

Boundaries that honor the creative process & give clients the best possible customer experience.

Work Life Balance letting my creativity breathe and finding inspiration in everyday life.

Quality over quantity being attentive to every detail and intentional in every selection.

The Symbolism

What It Represents

  • ICONIC = Self-defined, outside the box, and YOU-nique.
  • DETAILS = Because they matter!
  • iD = Identity, identification, your Personal ID.
  • Lifestyle = Living a decisive and detailed life that is conscious, intentional, and symbolic.
  • The Infinity Person = Is YOU. The manifestation of infinite potential.
  • The Golden Head = Consciousness and awareness.
  • The Gradient = From dark to light, represents the evolution and transformational eb and flow we experience throughout life.
  • The D = Represents details!
    • The front curve of the D = The energy field you send out into the world when you consciously take a step back to focus on the details.
    • The tails of the D (extend above and below the person) = Show you are always protected by the details.
  • Pulse Point = When you feel my pulse, you feel my business.  When you feel my business you feel my pulse.
  • Black = Authority, control, protection, rich, power, mystery, elegance, strength, dramatic, luxury, sophistication, formal, modern and edgy.
  • Gold = Charisma, personality, wealth, identity, wisdom, prosperity, luck, confidence, success, knowledge and generosity.

My original logo sketches

Iconic Details, Logo

Tattoo’d to my pulse point

Iconic Details, Logo