Iconic Details


Ashley Roda

Reputation has always intrigued me. From student to athlete to business owner, I’ve lived through a few incarnations of roles, responsibilities, and titles. My life changing moment was questioning: What makes an identity? Is there a way to find that core version of you that can never be dumped, fired, diluted or changed. Rather refined, infused and honored over time?

Accumulating my time as a competitive athlete, my knowledge from a Bachelors of Science in Psychology, and my experience as a certified personal brand consultant; I’ve concluded it’s the details that make you iconic and memorable.

Today, as the founder of Iconic Details, I’m on a mission to partner with next-level business owners looking to identify their iconic essence and infuse it into every detail of their life and business. I do this through an evolved branding process that guides clients from intention to integration. Together identifying overlooked symbolism, creating a cohesive design concert and organizing their company assets into my coveted brand binder.

In addition to my work I’m a tea-drinker, mom to Moula (yes like Money, she’s a ragdoll kitten), charcuterie-lover, candy connoisseur, and enjoy all things “woo.” I love FB videos of baby goats in onesies and otters playing, working on home improvement projects on the weekends and shopping at Best Buy, Hobby Lobby and DSW. My personal inspiration is Restoration Hardware and listening to Selling Sunset’s Spotify playlist.

The Vision

A distinguished branding studio

That supports clients as they navigate to their next level of success with perspective, organization and intoxicating clarity.

A sanctuary for iconic identities that are refined, infused and honored over time.

The Mission

Partnering with next-level business owners

Identifying their iconic essence and infusing it into every detail of their life and business.

I do this through an evolved branding process, which guides clients from intention to integration.

Together we identify overlooked symbolism, create a cohesive design concept and organize company assets into the coveted Brand Binder.

Some call me a metal detector of detail.
I just say it’s my “Freak-Factor.”

I was struggling to put together my vision, mission, and values. I had the words on paper but the melody was not there. Our one-hour Brand Intensive was exactly what I needed to bring it all together. Ashley made the process so much fun, yet kept us on point throughout our valuable time. The final product, a beautiful vision, mission, and set of values that sing a beautiful song of inspiration, will be integrated into all aspects of my company; from the website to our partner agreements.

Linda Hagan

It was clear to me in the first 5 minutes of meeting Ashley that I was in the hands of a creative, capable and highly intuitive person. Her Pinterest board exercise alone was both addictive and insightful. Ashley’s energy, organizational skills, and laser-like focus became contagious. You will accomplish more in a 3 hour session with Ashley than most people accomplish in a full day.

Jane Boutwell, Well Said Consulting

Ashley’s branding insights have been so helpful to my work as I have transitioned from a retail store owner with 13 employees to an SBDC business coach over the past few years. Having had to reinvent myself completely, her approach to branding has made the journey both meaningful and FUN!

Kathleen Lansing

Ashley took my chaotic and crazy brain and was able to sort everything for me. Creating my style, colors, ideal look and feel for my business. I just loved working with her and cannot rave about her enough!!

Megan Tucker - Renewal Spa & Beauty

Grateful for the support I had from Ashley in going through a complete rebrand of my company. She took two or three (maybe four) ideas I was very passionate about and pulled out a new brand concept that honors the playfulness I didn't want to lose. Her process helps businesses develop clarity, cohesion, and stand out in the marketplace. The attention to detail really does live up to the business name… Iconic

Molly Mahoney - The Prepared Performer

I was very overwhelmed starting to build my brand but Ashley came in with the magic wand, touched my computer and with a few clicks everything came alive. Her patience, multitasking and superwoman dynamics have created the final vision of my dreams. I recommend this iconic lady for those who want something unique, special and made with love.

Evelin Marsh - Evelin Marsh Studio

Ashley did a brand audit with me and it was awesome! Very valuable and worth twice what she offers it for.

Jon Turino

Before working with Ashley I struggled. I felt frustrated and never confident that any of it truly reflected my business or brand. Her very detailed approach reignited in me the reason why I do what I do. She easily grasped my vision for my business and expanded upon it so beautifully. I am still not sure if it was what my heart longed to say, or she taught it a new song to sing.

Diane Weekley - The Art Of Living

Ashley’s been vital to the cohesion of my marketing team, responsible for communicating and delivering the brand message. She has expertly guided them and provided thoughtful feedback in a way that speaks to her unwavering commitment to standards of excellence. Nothing is half-assed with Ashley.

Claire Jones - Cushy Couture

Working with Ashley is wonderfully refreshing, shocking, and a thrilling experience. She drills down into what makes you and your business unique and then comprehensively amplifies it with cohesive visual branding.

Claire Jones - Cushy Couture

With Ashley’s help, I was able to identify my competitive advantage and assets while building up my brand to better target my dream clients. My business has more than doubled, and it happened “right away.” I attract higher paying, lower-maintenance clients that fit my brand's persona perfectly.

Kelly Mooney - Kelly Mooney Photography

You are your brand and you need Ashley to pull it out of you.Trust me, I’ve been part of her proven, magic, freakishly good process. If only I’d started there! It would’ve been so much easier. Save yourself loads of cash, working backwards and start with this magical branding genius.

Crystal Tosh - Rock Star Marketing

So freaking awesome. What a transformation to my business! Honestly… this should be THE NUMBER ONE step for every business owner and entrepreneur.

Kelly Tenny

Ashley is incredibly passionate about her work and as the name suggests, attentive to the details! You are in excellent hands working with Ashley on your brand.

Shana VanBogart

I have no idea where I’d be without Ashley. She’s really helped build the foundation of my business with her knowledge, intuition, passion, A-Team, woo-woo-ness, and consistency!

Tina Baker

Ashley did pure magic! You cannot imagine how long my journey has been. It’s just incredible what she’s done for me. After all the happy tears, I cannot stop smiling. I shook my pom-poms and cried in happiness over the work she’s created for me.

Violetta Krok

The Commitment

I am committed to

Living an iconic life with conscious, intentional, and symbolic… decisions and details.

Customized branding that’s outside the box, self-defined, personified, and inspired by the client as our muse.

Offering a 360˚ holistic approach supporting clients from Intention to Integration.

Honest communication that’s bold, blunt, truth bombs guided by good intention and whole hearted empathy.

Synergistic collaboration to create results greater than our individual minds could have ever imagined.

Boundaries that honor the creative process & give clients the best possible customer experience.

Work Life Balance letting my creativity breathe and finding inspiration in everyday life.

Quality over quantity being attentive to every detail and intentional in every selection.

The Symbolism

What It Represents

  • ICONIC = Self-defined, outside the box, and YOU-nique.
  • DETAILS = Because they matter!
  • iD = Identity, identification, your Personal ID.
  • Lifestyle = Living a decisive and detailed life that is conscious, intentional, and symbolic.
  • The Infinity Person = Is YOU. The manifestation of infinite potential.
  • The Golden Head = Consciousness and awareness.
  • The Gradient = From dark to light, represents the evolution and transformational eb and flow we experience throughout life.
  • The D = Represents details!
    • The front curve of the D = The energy field you send out into the world when you consciously take a step back to focus on the details.
    • The tails of the D (extend above and below the person) = Show you are always protected by the details.
  • Pulse Point = When you feel my pulse, you feel my business.  When you feel my business you feel my pulse.
  • Black = Authority, control, protection, rich, power, mystery, elegance, strength, dramatic, luxury, sophistication, formal, modern and edgy.
  • Gold = Charisma, personality, wealth, identity, wisdom, prosperity, luck, confidence, success, knowledge and generosity.

My original logo sketches

Tattoo’d to my pulse point