Identity has always intrigued me. From student to athlete to business owner, I’ve lived through a few incarnations of roles, responsibilities, and titles. My divine assignment came in questioning: What decides someone’s identity? What makes a name proceed someone? How do we find that core version of ourselves, sense of identity, that can never be stripped, dumped, fired, or diluted? Rather refined, infused and honored over time.
Accumulating my experience as a competitive athlete, knowledge from my Bachelors of Science in Psychology, and expertise as a brand strategist; I’ve concluded it’s the DETAILS that make you iconic and memorable.
As the founder of Iconic Details, I’m on a mission to guide service-based businesses with iconic authorities through the transformational branding process and reach their next level of success.
As a strategist, I design and direct everything from identifying your iconic essence, designing your brand identity, and integrating it into every detail from the logo, to the website, to the thank you gift you sent happy customers. My goal is to magnetically attract your ideal clients, visually represent you, inspire you to do the work you love and help you grow the business to it’s greatest potential.
As a studio, I assemble your “dream team” of vendor specialists that best fit your wants, needs, and deliverables. From a highly vetted group I call my “A-Team” we have photographers, graphic designers, website developers, trademark attorneys, marketers, VAs and more. Iconic results come from synergistic collaborations.
Outside the studio, I’m a tea-drinker, cat-mom, charcuterie-lover, and lean into all things “woo” – right now deciphering astrology. Weekends are often spent on DIY projects and exploring Chicago.
