Reputation has always intrigued me. From student to athlete to business owner, I’ve lived through a few incarnations of roles, responsibilities, and titles. My life changing moment was questioning: What makes an identity? Is there a way to find that core version of you that can never be dumped, fired, diluted or changed. Rather refined, infused and honored over time?
Accumulating my time as a competitive athlete, my knowledge from a Bachelors of Science in Psychology, and my experience as a certified personal brand consultant; I’ve concluded it’s the details that make you iconic and memorable.
Today, as the founder of Iconic Details, I’m on a mission to partner with next-level business owners looking to identify their iconic essence and infuse it into every detail of their life and business. I do this through an evolved branding process that guides clients from intention to integration. Together identifying overlooked symbolism, creating a cohesive design concert and organizing their company assets into my coveted brand binder.
In addition to my work I’m a tea-drinker, mom to Moula (yes like Money, she’s a ragdoll kitten), charcuterie-lover, candy connoisseur, and enjoy all things “woo.” I love FB videos of baby goats in onesies and otters playing, working on home improvement projects on the weekends and shopping at Best Buy, Hobby Lobby and DSW. My personal inspiration is Restoration Hardware and listening to Selling Sunset’s Spotify playlist.