1. Know the “voice” of your brand: The tone, sound and tempo
  2. Infuse keywords and hashtags that personify your brand.  Think descriptive, niche and general.
  3. Know who you’re speaking to & be YOU for the right few.  How would you address your ideal client?  What message do THEY need to hear?
  4. Be a conversation starter!  Ask questions to be engaging & offer your unique perspective.
  5. Practice your elevator pitch so you’re always ready for when opportunity knocks.